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Our Services

Mergers & Acquisitions

From minority‑stake sales in major‑league franchises to confidential exits of founder‑owned manufacturers, we orchestrate institutional‑grade M&A that aligns valuation, buyer selection, league approvals and diligence to close deals ranging from $10 MM to $750 MM.

Our team manages every phase; valuation modeling, strategic buyer outreach, teaser & CIM creation, data‑room administration, on‑site management meetings, LOI negotiation and post‑signing diligence. For sports assets we navigate league approval processes and owner‑vote thresholds; for lower‑middle‑market companies we tap 500+ global investors to secure competitive terms, all while shielding sensitive information and timelines.

Strategic Advisory

Combining on‑field insight with analytical rigor, we craft media‑rights, facility‑finance and long‑term growth strategies that help clients navigate the rapidly evolving sports and middle‑market landscape and capture untapped revenue.

Engagements range from optimizing commercial rights and naming‑rights valuations to youth‑academy roll‑up analyses and operating‑partner assessments. We benchmark league economics, model scenario‑based cash flows, and deliver actionable playbooks that guide boardroom decisions and set the stage for future transactions.

Private Capital Raising

We unlock growth by structuring equity, subordinated debt and athlete‑backed syndicates, leveraging a global network of family offices, strategic LPs and former pros to deliver purpose‑built capital that accelerates expansion without compromising control.

Typical mandates include minority‑stake monetizations for MLB and NHL clubs, ground‑up stadium or facility finance, and growth‑equity infusions for sports tech or manufacturing innovators. We prepare investor materials, run targeted roadshows, coordinate diligence, and negotiate termsheets, ensuring alignment between founders, owners and new capital partners.

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True Up Capital Advisors

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