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True Up Capital is a boutique investment advisory firm focused on two areas where relationships and execution matter most: professional sports and lower middle market business sales.
Founded by former MLB player and Kellogg MBA Matt LaPorta, True Up blends boardroom-level sophistication with athlete-level drive. We act as hands-on partners for clients who need help buying, selling, or raising capital for high-impact ventures, whether that’s a major league sports team, a fast-growing youth sports facility, or a family-run business in transition.
We’re not generalists. We bring specialized knowledge, trusted networks, and fierce execution to every deal.
Matt is a distinguished professional known for his multifaceted career spanning sports, academia, and investment. As a former Major League Baseball (MLB) player and Olympian, Matt demonstrated exceptional dedication and skill on the field, representing his country with pride and excellence. Transitioning from his athletic career, Matt pursued higher education and graduated from Northwestern University's prestigious Kellogg School of Management, where he honed his strategic and leadership capabilities.
Prior to co-founding True Up Capital Advisors, Matt established himself as an investment partner at A111, where he specialized in sourcing and funding deals in the lower middle market. His keen insight and strategic acumen have been instrumental in identifying and nurturing promising investment opportunities, contributing significantly to the firm's success. Matt's unique blend of athletic discipline, academic rigor, and investment expertise makes him a dynamic and influential figure in the industry.
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